Awards for Achievement
Recognising achievementParker Prize 2024
About the Prize How to nominate Entry Form (Word Doc) Winners experiences About Ken ParkerExcellence Award 2023
About the Award How to enter Entry Form (Word Doc) Past Winners Winners experiences About Prosper
AQR Prosper Riley-Smith Qualitative Excellence Award 2014
This Award, now in its 12th year, recognizes the enormous contribution that qualitative research makes to modern marketing, strategy and societal issues.
The Winner
Captivating the Frow: Using qual to predict the future of fashion marketing
Amanda Anderton and
Darren Hanley,
Hope + Anchor and
Charlotte Putnam, John Brown Media
The winning paper
The judges said...
"Hope + Anchor and John Brown Media's creative and collaborative approach is a great example of how excellent qualitative research can be used to attract new business"
Runners Up
Weave your magic: How Lurpak found its global voice
Peter Fenton-O'Creevy, Voodoo and Jennifer Lewis, Weiden & Kennedy
Steering drug adherence and healthier lifestyle behaviours among Type 2
Diabetes patients
Rachel Abbott and Crawford Hollingworth, The Behavioural Architects with Di Adams and Aurora Albert, Hall and Partners
The Panel of Judges
We would also like to thank very much this year's distinguished Judging Panel from across the industry for their valuable time and support of this prestigious award.
Simon Patterson
Chair of the Judging Panel
Vice Chair of AQR Board
CEO, QRi Consulting
Richard Drury
Chair of AURA
MR Manager, Boots Opticians
Jane Frost CBE
CEO of the Market Research Society (MRS)
Tom Kerr
AURA Council
Senior Research Manager, Tesco Bank
Peter Mouncey
Editor of IJMR, Visiting Fellow Cranfield University
Ken Parker
Chair of AQR
Chairman, Discovery Research
David Smith
ESOMAR Council
Director, DVL Smith
Peter Totman
AQR Board
Head of Qual, Jigsaw Research