The Association for Qualitative Research
The Hub of Qualitative Thinking


Amp it Up

***PROVISIONALLY FULL*** EMAIL to go on waiting list. Showing up (online) is hard to do. We've been catapulted (dare we say zoomed) into a world in which we have to represent ourselves with our faces, our voices, a few hand gestures. We've become reduced to rectangles. We need to Amp It Up.

Why do we think Amping it Up is important?

We need to learn how to remain authentic in a space where 'being noticed and standing out' is critical but sometimes uncomfortable. Showing up on screen can feel uncomfortable and for most of us, it’s not the way we’ve learnt to do business. Like it or not, it’s part of our future.

Face to face interactions will resume, in time, but our strong hunch is that the convenience and cost reduction of holding meetings online will also replace some of these human encounters.

To prepare ourselves for this, we need to Amp It Up. We need to learn how to remain authentic in a space where ‘being noticed and standing out’ is critical but sometimes uncomfortable.

This training course will help us be more confident when it comes to showing up in virtual spaces. It will hone our skills in articulation, expression and the amplification of our personalities in this impersonal space.

This isn’t about the practicalities for how to present a debrief on MS Teams, how to facilitate an online meeting or how to run an online focus group or client workshop.

It’s about the fundamentals of how to show up.

It will push us out of comfort zones and encourage us to think about how to present ourselves in this new(er) environment. The applications for what we learn will be invaluable when it comes to pitching for new work, interacting with clients and colleagues and moderating consumers.

What will the course involve?
Tuesday 30th June, 11:00am — 12:30pm: A 90-minute practical masterclass, via Zoom, to help us Amp it Up. Martin will set us challenges to practise what he’s introduced us to in our working lives. Even if your furloughed the exercises will still be relevant for virtual interactions with friends or family.

Tuesday 7th July, 11:00am — 11:45am: A 45-minute check in to reflect on our experiences and recap on the core principles of Amping it Up.

Who is the course for?
This course is intended for researchers with lots of experience under their belts already (5+ years). It’s aimed at people who have daily interactions with clients and who want to remain competitive and get noticed in the crowded competitive environment.

Who are the course leaders?
Convened by Chloe Fowler (AQR Chair) and Lydia Fuller (Full Colour Research).
The course will be led by Martin J Gent. Martin is a multi-media artist, performer and mentor. He was formerly a Director of Creativity and Partner at Spinach (so he understands our industry). Over the past 20 years he has balanced his arts practice with extensive projects for many multinational companies and business. Drawing on the practices and processes from the arts to consult and develop specific experiential work around areas such as, leadership, team development, creative thinking and problem solving, communication, cultural and organisational change. He will bring his expertise as a performer, a leadership coach and lecturer to bear for this session.

We will also have a guest appearance from Louise Orwin. Louise is a performance artist, writer and educator working across theatre, video and text. She has a substantial body of work that has toured internationally to performance spaces, galleries and festivals. Her work is preoccupied with liveness, the fe/male gaze and queer and radical feminist theory. Her writing has been published by Oberon, Metro, Independent and Huffington Post, and she has lectured and workshopped widely including Southbank Centre, RCSSD, Goldsmiths and LSBU.

AQR Members £150 + VAT (membership is individual not corporate)
Non Members £175 + VAT

Places are limited so book online quickly using the links below

Tuesday 30 June and Tuesday 7 July


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