The Association for Qualitative Research
The Hub of Qualitative Thinking

Criteria Fieldwork Ltd

Criteria Fieldwork is the only dedicated qualitative fieldwork company, leading the way since 1996. Quality and clear communication are at the heart of everything we do. We are winners of the IQCS 2019 Quality Ambassador award.

Using our wealth and breadth of recruitment experience we add value to your project at every stage, working as fieldwork partners from initial enquiry to project completion.

Each project has a dedicated project manager who provides regular updates on recruitment progress and offers solutions where necessary, making the recruitment process as seamless as possible.

We research and organise any services required and are experts in creating recruitment screeners. We recruit participants harnessing all methods of traditional, modern and emerging recruitment trends and for all qualitative methodologies.

Our recruiters are regularly trained and our processes strictly monitored. We have an extremely thorough participant validation, verification and confirmation process.

For peace of mind and a thorough understanding of your requirements contact Criteria, the only qualitative specialist.

Contact Details

144 Liverpool Road
London N1 1LA

Telephone 020 7431 4366

Other methods of contact

Criteriafield @criteriafield

Key Information

Criteria Fieldwork Ltd is a Field Agency with 21-30 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Rebecca Belton
Alisha Bhupal
Ella Crawley
Elaine Francis
Andrew Gavriel
Frances Henly
Heather Makin
Rachael Penny (AQR BOARD MEMBER)
Mica Powell
James Sainsbury
Daniel Taylor-Lund
Abi Walcott-Daniel
Deborah Waldock

Skills, Expertise and Services

  • Fieldwork
  • Qualitative Recruitment

Recruitment Expertise

  • Affluent and High Net Worth
  • Business Audiences
  • College and University Students
  • Gay, Lesbian, Bisexual and Transgender
  • Learning Disabilities
  • Mothers
  • Older Generation
  • Younger Generation

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Interviewer Quality Control Scheme

Standards Compliance Accreditations

  • ISO 20252


For further information about Criteria Fieldwork Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.