The Association for Qualitative Research
The Hub of Qualitative Thinking

Define Research & Insight

Exceptional Value: Our mission is to generate insight and value that exceeds expectations. We take a 360 degree view on all our work to fully understand client needs and context. We think creatively about every brief to find the best solution.

High Impact: Our findings give clear answers to our clients' questions - we add value by finding ways to enrich understanding.

High Confidence: Our team is professional, innovative and strategic by nature. Our experience spans communications, brands, products and services across the commercial and public sectors.

Audiences: We work with audiences of all demographics from children and youth through to the aged.

We specialise in qualitative, traditional F2F, online and mobile. We deliver full-service when required.

Contact Details

Unit 2
30 Calvin St
London E1 6NW

Telephone 020 8346 7171

Other methods of contact


Key Information

Define Research & Insight is a Qualitative Research Agency established in 1997 with 6-10 full-time employees.

Employees who are AQR members

David Proctor

Business Sectors

  • Education and Training
  • Government and Local Authority
  • Transportation

Skills, Expertise and Services

  • Advertising and Communications
  • Behavioural Analysis
  • Consumer Closeness and Immersion

Membership of Professional Organisations

  • The Market Research Society
  • The Social Research Association


For further information about Define Research & Insight please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.