The Association for Qualitative Research
The Hub of Qualitative Thinking


Headspace is an independent qualitative research and ideation company founded in 2001 and based in New York City.

The company is headed by Tony Writer, a British born and trained researcher with more than twenty years of qualitative research experience.

Tony's clients include: BP, Chase, The Economist Group, Harley-Davidson, Heineken, L'Oréal, Mercedes-Benz, Mitsubishi, Nando's, Nestlé, Thomson Reuters, TuneIn, Vanguard, Vita Coco and White Castle.

In addition to servicing local clients, Tony often partners with agencies based in the UK and Europe to conduct qualitative research in the US.

"I find Tony's sincere enthusiasm and engagement in our brand to be most refreshing. Tony is clearly a well-seasoned researcher and a truly engaging moderator. I would recommend him in a heart-beat."
VP Marketing

"Tony gets right to the heart of the issue, acts quickly and delivers quality insights that drive business action."
Managing Director

"I've found Tony to be a skilled, sharp and sensitive qualitative moderator, as good as any I've seen. But what makes his work exceptional comes later, in the analysis and reporting. Tony has a keen marketing mind. The learning comes back to the boardroom not only bristling with insight, but incisive and pragmatic, too, and thus impossible to dismiss. I'm not inclined toward blind trust of research partners, but when I see Tony's company logo on the cover of a report, I know I'm about to learn something I can really use."
Chairman & CEO

More testimonials from clients and agency partners at:

Contact Details

244 Fifth Avenue
Suite 2124
New York
NY 10001

Telephone +1 212 5768843
Mobile +1 917 9693089

Key Information

Headspace is a Freelance Qualitative Research Consultant established in 2001 and is a sole operator.

Employees who are AQR members

Tony Writer

Business Sectors

  • Arts
  • Automotive
  • Computers and Technology
  • Drinks
  • Entertainment and Leisure
  • FMCG
  • Financial and Investment
  • Food
  • Media
  • Retail and Shopping
  • Telecommunications
  • Travel and Tourism

Skills, Expertise and Services

  • Advertising and Communications
  • Branding Research
  • Business-to-Business
  • Client Workshops
  • Consumer Workshops
  • Depth Interviews
  • Ethnography
  • Group Discussions and Focus Groups
  • Moderating
  • NPD and Innovation

Membership of Professional Organisations

  • The Qualitative Research Consultants Association


For further information about Headspace please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.