The Association for Qualitative Research
The Hub of Qualitative Thinking

Holborn Focus

Holborn Focus is a high-quality central London viewing facility. We focus on providing each of our clients with the tools, service and atmosphere they need to get the most out of their research. Located 3 doors down from Holborn tube station.

We specialise in focus groups, IDI's, Medical and pharma device testing and a usability lab with multiple platform testing. Our flexible space can also be used for meetings and training, and our dedicated studio staff will ensure all your needs are met.

Our concierge service offers support to clients for additional services such as taxi services or restaurant bookings.

We are accredited members of the VFA, AQR, and MRS.

Studio 1 Size 5.5 x 5m Capacity (B)- 10 (I) - 10 (C)-10 (T) - 20
Comfortable formal & informal space designed to stimulate conversation.
Both studio and viewing room boasts natural daylight & quaint views of the bustling London lifestyle.
Respondent room - 27.5 sqm
Observer seats 1-6

Studio 2 Size 5.4 x 5m Capacity (B) -10 (I) 10 (C) 12 (T) 20
A relaxed, spacious & modern studio with plenty of natural light.
That is well equipped for comfortable and professional research to take place.
Respondent room - 27 sqm
Observer seats 1-10

Natural Daylight in all rooms, Air Conditioning, Catering service breakfast to dinner, MP3/MP4 audio/video recordings, TV & Flipchart/ White Boards, 5G High Speed Internet, Hosting Service, Flexible layouts Laptop Hire, Meeting Rooms, One way mirror, Overhead Projector, Picture in picture recording, Transcription, UX Testing Kit for PC, mobile and smart devices, web streaming, Wireless FTP File transfer, Concierge Services

Contact Details

Holborn Focus, Kingsbourne House
229 - 231 High Holborn, London WC1V 7DA

Telephone 020 7400 0370
Mobile 020 7490 9112

Other methods of contact


Key Information

Holborn Focus is a Viewing Facility established in 2005 with 6-10 full-time employees.

Employees who are AQR members

Phyo Shein

Skills, Expertise and Services

  • Group Discussions and Focus Groups
  • Moderating
  • Transcription
  • Translation
  • Viewing Facilities
  • Web Streaming
  • Web Usability Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Independent Consultants Group
  • The Viewing Facilities Association
  • The Interviewer Quality Control Scheme

Standards Compliance Accreditations

  • ISO 20252
  • ISO 9001

Related Businesses

Location of Holborn Focus


For further information about Holborn Focus please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.