The Association for Qualitative Research
The Hub of Qualitative Thinking


MARE has been a leading qualitative agency for over 27 years. We focus on three client needs: inspiration, creation and evaluation. In these three categories, we offer a broad range of tools, varying from groundbreaking research to innovative strategic work.

With a passion for marketing and communication and a broad range of backgrounds, MARE caters to their clients with a wealth of experience and energy. Combining this with its unique global network of multi-industry experts (Sparks), this ever-evolving agency is able to add significant value to consumer insights, making clients truly connected.

To the point, inspiring and edgy, with solid advice; that's what MARE stands for. Not static data, but a catalyst for growth.

Contact Details

Transformatorweg 74
1014 AK Amsterdam

Telephone +31 206705020

Other methods of contact


Key Information

MARE is a Qualitative Research Agency established in 1989 with 21-30 full-time employees.

Employees who are AQR members

Liesbeth Gerritsen

Business Sectors

  • Entertainment and Leisure
  • FMCG
  • Financial and Investment
  • Government and Local Authority
  • Retail and Shopping
  • Telecommunications

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Co-creation
  • International
  • Segmentation

Membership of Professional Organisations

  • The European Society for Opinion and Marketing Research


For further information about MARE please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.