The Association for Qualitative Research
The Hub of Qualitative Thinking

Peppermint Research Ltd

Peppermint is highly valued by its clients (UK and international) because it delivers strategic and insightful thinking based on a genuine curiosity and a creative approach to qualitative research.

Peppermint collaborates with a team of top level, strategic researchers who are specifically selected for each project.

We fuse creativity, play, psychotherapy and NLP techniques to better access the multi-faceted lives and often conflicting 'truths' of consumers. We believe in a degree of 'real life' research for greater authenticity of response in order to have a clearer view of the brand through the lens of the consumer. We deliver clarity of thinking through inspiring and thought provoking debriefs.

Director, Ruth Preston, is an NLP practitioner and trainer: running the AQR Core Moderating Skills course; formerly tutoring on the advanced course; and running in-house training courses for marketing and qualitative research agencies as well as for client teams looking to conduct their own 'consumer connect' interviews.

Ruth is a Unilever accredited project lead and moderator.

Contact Details

69 Norfolk House Road
London SW16 1JQ

Telephone 020 8677 5693
Mobile 07894 508522

Key Information

Peppermint Research Ltd is a Qualitative Research Agency and is a sole operator.

Employees who are AQR members

Ruth Preston

Business Sectors

  • FMCG
  • Retail and Shopping

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Design and Packaging
  • Ethnography
  • International
  • NPD and Innovation
  • Training

Membership of Professional Organisations

  • The Market Research Society


For further information about Peppermint Research Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.