The Association for Qualitative Research
The Hub of Qualitative Thinking

Razor Research Ltd

Cutting through since 2007, Razor Research is an award-winning market research agency based in London. Founded by Chloe Fowler and Steve Wateridge, we're a team of passionate, razor-sharp insight professionals with a loyal and growing client base spanning FMCG, media, retail, kids and charity. As a small agency, Razor guarantees hands-on senior involvement in all projects.

Our philosophy is simple - sharper thinking delivers sharper results. We approach every brief with fresh eyes and work hard to collaborate with our clients to make sure we understand the commercial implications and outcomes of any work we do. We don't waffle or make things unnecessarily complex. It matters to us that our work is seen by all stakeholders as relevant, focused, and fully actionable.

We're dead chuffed to have won the MRS Awards for Best New Agency in 2007 and for Best Place to Work in 2013.

Contact Details

WeWork, 3 Waterhouse Square
138 Holborn
London EC1N 2SW

Telephone 020 3865 1075
Mobile 07771 610765

Other methods of contact

razorresearch @razorresearch

Key Information

Razor Research Ltd is a Market Research Agency with 11-20 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Gem Alkis
Chloe Bartlem
Lindsay Bell
ChloŽ Fowler (AQR CHAIR)
James Heaney
Jill Sarsfield
Kate Stratton
Steve Wateridge

Business Sectors

  • Drinks
  • FMCG
  • Fashion, Clothing and Style
  • Food
  • Home Garden and DIY
  • Media
  • Publishing
  • Retail and Shopping

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Client Workshops
  • Concept Development and Testing
  • Consumer Closeness and Immersion
  • Design and Packaging
  • Ethnography
  • International
  • NPD and Innovation
  • Online Qualitative Research

Membership of Professional Organisations

  • The Market Research Society


For further information about Razor Research Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.