The Association for Qualitative Research
The Hub of Qualitative Thinking

Saros Research Ltd

Saros reinvented qualitative recruitment by pioneering the database-driven approach, and remain dedicated to excellence in respondent location, screening, interviewing and project management.

Our database outreach programme attracts 50-100 new members to our database daily, targeting untapped sources of participants completely new to the whole idea of research participation, and full of enthusiasm and new ideas. Recruitment is expertly managed by our high level project management team, and double-screened by phone to ensure respondents meet not only the hard but also the soft criteria.

Specialisms include food and drink, gaming, insurance, white goods, transport and travel, fashion and beauty, charities, DIY, gardening, sports and fitness.

We recruit groups, depths, online communities, co-creation workshops, accompanied shopping trips, UX sessions and ethnographic studies, all over the UK.

We'll get the right bums on seats, in a timely, efficient manner.

Contact Details

Saros Research Ltd
PO Box 71506
London SE10 1BX

Telephone 020 8481 7167

Other methods of contact

SarosResearch @Sarosresearch user/SarosResearch

Key Information

Saros Research Ltd is a Field Agency established in 2000 with 11-20 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Kate Baker
Cassie Clifford
Shelley Hodgson
Clare Le Huray
Jessica Scarlett
Sarah Spencer

Skills, Expertise and Services

  • Co-creation
  • Communities
  • Depth Interviews
  • Ethnography
  • Group Discussions and Focus Groups
  • Online Diaries and Blogs
  • Qualitative Recruitment
  • Web Usability Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Qualitative Research Consultants Association


For further information about Saros Research Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.