The Association for Qualitative Research
The Hub of Qualitative Thinking

So What...? (Richmond)

So What? is London's most relaxed and relaxing viewing facility for large and small groups, IDI's and meeting spaces. Plus our location opposite Richmond Station is ideal for everyone.

So What? in Richmond offers 3 studios two full sized modern research studios, comfortable backrooms, of which one equipped with floor to ceiling mirrors and a mini-studio for IDIs, Diads or Triads.

We offer MP3 and MP4 recordings, web-streaming, Focus Vision, laptop hire, wi-fi, and simultaneous translation recording.

With easy access by car and public transport everyone arrives happy and on time. Half an hour from Central London with easy access to the widest range of demographics from all over Central, SW London and Surrey.

Contact Details

23 Kew Road
London TW9 2NQ

Telephone 020 3274 1099
Mobile 07584 171035

Other methods of contact


Key Information

So What...? (Richmond) is a Viewing Facility and is a sole operator.

Employees who are AQR members

Joshua Bellil

Skills, Expertise and Services

  • Depth Interviews
  • Fieldwork
  • Group Discussions and Focus Groups
  • Translation
  • Viewing Facilities
  • Web Streaming
  • Web Usability Research

Membership of Professional Organisations

  • The Market Research Society
  • The Independent Consultants Group
  • The Viewing Facilities Association

Location of So What...? (Richmond)


For further information about So What...? (Richmond) please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.