The Association for Qualitative Research
The Hub of Qualitative Thinking


Sparkler : Digital Insight & Strategy

Sparkler helps businesses understand and exploit the complex interplay between consumers, brands and the digital world.

Since launch, we've guided brands as digital technology has found its way into every aspect of everyday life, and every business. Today, we work with some of the world's best brands to shine a light on the human side of the digital world.

Our services cover Research & Insight, Panels and Communities, Service Innovation and Brand Strategy, with a multimedia Studio to bring our work to life.

We won the MRS Award for Best Agency with Turnover Under £20 Million in 2011 and 2017.

Based in London, our work covers the globe.

Sparkler is part of PA Consulting, an innovation and transformation consultancy, who believe in the power of ingenuity to build a positive human future in a technology-driven world.

Contact Details

58-60 Berners Street
London W1T 3NQ

Telephone 020 7079 9555

Other methods of contact


Key Information

Sparkler is a Market Research Agency established in 2001 with 51-100 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Julia Christian-Edwards
Charlotte Skinner
Georgie Stubley
Bethan Thomas
Michael Thompson

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Business and Marketing Strategy
  • Communities
  • Consumer Closeness and Immersion
  • Semiotics and Cultural Analysis

Membership of Professional Organisations

  • The Market Research Society

Standards Compliance Accreditations

  • ISO 27001

Training Opportunities

Sparkler operates a graduate training programme. Please contact Sparkler directly for more information about their training programme and employment opportunities.


For further information about Sparkler please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.