The Association for Qualitative Research
The Hub of Qualitative Thinking


Spinach is a dynamic independently owned Brighton-based agency delivering high standards of UK and international qualitative research, idea generation and training. 

We pride ourselves on our creative research design, our strong eliciting skills and our rigorous analysis, which gives clients sound and inspiring direction.

Our two key strengths are co-ordinating multi-market qual studies and cracking tricky strategic issues.

We frequently complement and boost qual with other disciplines (eg. semiotics, psychotherapy).
If you'd like to know more of the Spinach story, please visit

Contact Details

PLATF9RM, Floor 5 Tower Point
44 North Road
Brighton BN1 1YR

Mobile 07720 083618

Key Information

Spinach is a Qualitative Research Agency established in 2002 with 2-5 full-time employees.

Employees who are AQR members

Lucy Morris

Business Sectors

  • Entertainment and Leisure
  • FMCG
  • Health and Beauty
  • Healthcare, Medical and Pharmaceutical
  • Travel and Tourism

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Co-creation
  • Concept Development and Testing
  • Design and Packaging
  • International
  • NPD and Innovation

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research


For further information about Spinach please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.