The Association for Qualitative Research
The Hub of Qualitative Thinking

Vision One
The Discovery Agency


Vision One is one of the UK's fastest growing insight agencies. We are an award-winning insight agency and experts in UK and International qualitative research. We're committed to delivering the best possible insights - demonstrated by our internationally recognised ISO 20252/2012 accreditation. We get to the heart of the matter and discover what really makes people tick!

Specialising in Brands, Communication and Culture are services include:
* New product development and exploration of consumer markets
* Marketing communications (incl. advertising, concept testing, digital, packaging)
* Brand strategy, proposition and positioning

Our talented qualitative directors, Tony Lewis and Victoria Wood each have over 25 years of working in research and marketing and lead every project. Working across Consumer, B2B and Social sectors our expertise includes; FMCG, Travel, Retail & Shopping. B2B, Public Sector and Financial services. We also provide an array of quantitative research methods from online to telephone and face to face.

"I'd really recommend this agency. From enquiring about our market research project they sought to really understand our questions and needs. Results were delivered really quickly without compromising quality of research and delivery of results. Project managers were friendly, professional and always on hand to talk to." (The Perfume Shop).

"I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services." (Kettle Foods)

For more information please contact Tony Lewis or Victoria Wood at or visit our website for more information.

Contact Details

85-87 Bayham Street
Camden Town
London NW1 0AG

Telephone 020 3693 3150
Mobile 07979 696372

Other methods of contact

Research @Vision_One_UK user/VisionOneResearch

Key Information

Vision One is a Market Research Agency established in 1999 with 11-20 full-time employees.

Employees who are AQR members

Tony Lewis

Business Sectors

  • Charities, Voluntary and Non-Profit Organisations
  • FMCG
  • Fashion, Clothing and Style
  • Health and Beauty
  • Property, Construction and Housing
  • Retail and Shopping
  • Travel and Tourism

Skills, Expertise and Services

  • Advertising and Communications
  • Branding Research
  • Business-to-Business
  • Concept Development and Testing
  • Group Discussions and Focus Groups
  • NPD and Innovation
  • Quantitative Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Social Research Association

Standards Compliance Accreditations

  • ISO 20252


For further information about Vision One please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.