The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Anne-Sophie Damelincourt, Founder & Owner, Blue Lemon Insight & Strategy, France

Anne-Sophie Damelincourt

Founder & Owner
Blue Lemon Insight & Strategy
France

Anne-Sophie is the founder & owner of Blue Lemon, a boutique agency created in 2007 operating worldwide. She is passionate about human stories and cultures, working helping brands create value and strong connections with their consumers. With a background in Marketing (Unilever & Lactalis) and Consultancy, she specialised in extracting and applying insight to help define brand strategy and deliver growth. Her particular areas of expertise and interest are brand positioning work, innovation and advertising.

AQR Membership

Anne-Sophie has been a Member of the AQR since January 2014.

Notable achievements and contributions

  • 2007 Founded Blue Lemon
  • 2010 QRCA membership
  • 2015 Esomar Global Qualitative, Programme Committee
  • 2015 -2016 elected Esomar Council Member
  • 2017 Esomar Global Qualitative, Programme Committee
  • 2017 -2018 elected Esomar Council Member
  • 2019 -2020 elected Esomar Council Member
  • 2019 -2020 Esomar Treasurer Esomar Execo
  • 2019 Insight Association membership
  • 2019 MR News membership

Articles published by the AQR