The Association for Qualitative Research
The Hub of Qualitative Excellence
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Sarah Morris, Field Mouse Research Ltd, UK (Qual Research)

Sarah Morris

Managing Director
Field Mouse Research Ltd
United Kingdom

When Sarah Morris moved from London to beautiful Mid Wales she was struck by how seldom rural voices are heard in market research. So in 2018 she co-founded Field Mouse, providing qualitative recruitment in rural areas across the UK

AQR Membership

Sarah has been a Member of the AQR since January 2019.

Articles published by the AQR

Sarah Morris, Field Mouse Research Ltd, UK