The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Karen Poole, Senior Consultant, MMR Research Worldwide, UK

Karen Poole

Senior Consultant
MMR Research Worldwide
United Kingdom

Karen is a senior consultant, one of a team of strategists, designers and sensory scientists at brand strategy consultancy Huxly, an MMR company. She has 20 years client-side experience in marketing and innovation on global brands including L'Oréal, Nestlé, and Arla Foods, Karen now works extensively on insight and brand strategy projects for clients such as Lucozade Ribena Suntory, Mondelez and Mission Foods. Karen also blogs on the big issues facing brands, and coaches presentation skills and public speaking at MMR.

More information about MMR Research Worldwide

AQR Membership

Karen has been a Member of the AQR since February 2019.

Notable achievements and contributions

  • 2019 Completed AQR’s two day May Moderating Skills Workshop

Articles published by the AQR