Fader & Associates
Susan Fader is a qualitative researcher, moderator, and strategist based in New York. She tailors her methodology to fit the specific project objectives using both traditional and, if warranted, non-traditional methods such as gamification mindset, self-diagnostic ethnography, narrative economics, multi-sensory disrupters, System 1 and AI. Susan presents frequently at Marketing, Research and Innovation conferences
Susan Fader is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.