The Association for Qualitative Research
The Hub of Qualitative Excellence
David Preston, The Crow Flies Ltd, UK (Qual Research)

David Preston

Founder
The Crow Flies Ltd
United Kingdom

David Preston is a market researcher, innovator and brand strategist and founder of brand-building agency, The Crow Flies. As a former senior client-side Marketeer, he values and brings a commercially grounded orientation to consumer research projects and the confidence and creative fertility that insight grounded strategies bring to organisations.

AQR Membership

David has been a Member of the AQR since November 2011.

Notable achievements and contributions

  • 1991 BA (Hons) Geography, University of Exeter
  • 1996 Diploma Management Studies, Nottingham Business School
  • 2000 MBA, Nottingham Trent University
  • 2007 Director of Insight & Innovation, Molson Coors Brewing Co Ltd
  • 2009 Marketing Director, Molson Coors Brewing Co Ltd
  • 2011 Managing Director, Elephants Can't Jump Research Ltd
  • 2013 Founded The Crow Flies Ltd