Nitasha Kapoor is a senior researcher of Acacia Avenue, a London-based research and strategy consultancy. Nitasha started her research career in Toronto as part of the start up team for Youthography, a youth based market research consultancy, where she pioneered online based methodologies. Since joining Acacia Avenue in 2003, her work has taken her to Japan, Eastern Europe, China and the US.
Nitasha Kapoor is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.
Propser Riley-Smith Excellence Award
Nitasha is a winner of the Prosper Riley-Smith Excellence Award, the industry's leading award for qualitative research and a highly regarded badge of excellence.