The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Caroline Florence, Founder, Insight Narrator, UK

Caroline Florence

Insight Narrator
United Kingdom

Caroline Florence is the founder of Insight Narrator, an independent training and coaching consultancy that helps professionals working with research and data increase the impact of what they do. Since founding Insight Narrator in 2012, Caroline has trained and coached thousands of researchers, analysts, planners and insight specialists from large marketing services organisations, boutique agencies and in-house insight and analytics teams. Caroline is passionate about turning evidence based insights into commercially relevant stories that drive engagement with ideas, influence decision making, inspire others and improve results. A thought leader in business communication she regularly runs training session for The Market Research Society, as well as speaking at events held by ESOMAR, SCIP (Society of Competitive Intelligence Professionals), WiRE (Women in Research) and Women in Data. Prior to establishing Insight Narrator in 2012, Caroline spent 15 years working in market research with companies as diverse as Masterfoods, Mitchells & Butlers and the Royal Mail Group. In her senior agency side role for Synovate/ Ipsos, Caroline held various leadership positions in both the UK and Australia and was responsible for motivating and coaching large teams of researchers to perform at their best and deliver real insights to clients across multiple sectors.

AQR Membership

Caroline has been a Member of the AQR since September 2018.

Notable achievements and contributions

  • 2018 Led AQR’s Analysis and Interpretation Skills Course