The Association for Qualitative Research
The Hub of Qualitative Thinking
Qualitative Excellence Award 2020

The AQR Qualitative Excellence Award 2020

Winning the AQR Qualitative Excellence Award is a sign of excellence and sends a powerful message to your existing and potential clients. In these challenging times, standing out from the crowd has never been more important. This is your chance to shine. Already in its 18th year, the award recognises the enormous contribution that excellent qualitative research makes to marketing, strategy and societal issues, and is recognised as the UK's premium qualitative research award, with a distinguished judging panel which includes representatives of AURA, MRS, ESOMAR and APG.

Entry Criteria

As life has been somewhat disrupted this year, and as it's good to be able to tell the whole story about the research and the outcomes, we accept case studies up to a maximum of three years old.

Share your Case Study with us and illustrate its excellence in line with what the judges are looking for: (great qualitative thinking, significant impact on your clients' business, a great story, and a touch of creative genius), that demonstrates the very best in qualitative thinking and practice, and combines creativity, insight and business application.

Open to all AQR members of all levels from the UK and overseas. If you can involve the client then do. At least one author needs to be an AQR Member.

Your entry is only shared with the judges so confidentiality is assured. The three finalists will have the chance to write an article about their case study in AQR's In Brief publication.

To find out more download an Entry Form and pay the entry fee of 100 plus VAT.

Closing date for entries

Monday 7th September 2020

Other key dates

The shortlist will be announced end of September and the three Finalists will be announced mid-October. The winner will be announced and the award presented at the MRS Awards Dinner on Monday 7th December and will appear in the Book Of The Night.

The prize

The winner receives a 1000 prize and the much sought after Prosper, together with speaker opportunities at industry events.

Judging Panel 2020

We are most grateful for the time and support given by this year's Judging Panel who represent AURA, MRS, APG, ESOMAR, and AQR.

Simon Patterson
Chair of the Judging Panel
QRi Consulting
AQR Board

Bianca Bailey-Wilson

Steven Darby

Jane Frost

Kathy Joe

Keisha Herbert

Peter Totman

Tom Kerr

Rory Sutherland