The Association for Qualitative Research
The Hub of Qualitative Thinking

Welcome to AQR

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

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Benefits of AQR membership

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Corona Virus (Covid-19) Update

AQR is hard at work planning how it can best support its membership in the coming months, both emotionally and practically. We're currently working our way through a raft of ideas, but rest assured that we'll come up with some good ones,... and when we do, we'll be in touch. Our office is working remotely at present and our phones are being forwarded, but if you need to contact us, we suggest using email in the first instance. The MRS have general advice on their website to assist practitioners regarding the outbreak of Covid-19. Most importantly do take care of yourselves, your family and friends.

MRS Advice for practitioners

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AQR Check Ins

While trying to figure out what Covid-19 means for your business, it's really useful to be talking to others in the industry about how and what they're doing to get through these anxious times we've been gratified to notice how many of us are sharing tips on social media and email. AQR Check Ins add to this conversation by creating a space for us [More...]

Platform Roadshow

As part of AQR's ongoing response to the Covid 19 situation, we have been busy behind the scenes organising our Plat... [More...]


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Qualitative Resources

The AQR website is packed with useful qual resources, aimed at both the qual researchers and the purchaser of qualitative services.

Need a definition?
Glossary of terms

Looking for a book?
Recommended reading

Need advice on qual projects
Professional Guidelines and FAQs

Considering a career in qual?
Download the AQR Graduate Pack

Need more info about qual research?
Useful contacts, country guides and more


In Brief Magazine

The AQR magazine member magazine, punblished six times per year, contains news, reviews of products, events, courses, as well as short feature articles on qualitative research methodolgy

April 2020
Fieldwork Flashback

April 2020
What we learned from Quirk's

April 2020
Using semiotics in marketing

April 2020
Tales of Trump and Kanye

Earlier Articles
Full index of InBrief


In Depth Magazine

Published twice a year, In Depth contains excellent articles about qualitative research methods

October 2019
Power of difference

October 2019
The death of the middle ground?

October 2019
The case for being there

December 2018
Selfhood: simple business sense

Earlier Articles
Full index of InDepth

About the Association for Qualitative Research (AQR)

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry.

AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, creating forums that facilitate debate and advance qualitative research methodology, promoting qualitative research as a career, providing networking opportunities and social events, and promoting the highest professional industry standards within our industry.

All those who share AQR's interests and ambitions are welcome as members. They are provided with many tangible benefits, plus access to a powerful business network.

More about the organisation and history of AQR