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Getting Inspiration...

Stephanie Holland

Stephanie Holland

A good night's sleep is the key to happiness

The winner of the AQR Qualitative Excellence Award 2023, Reinventing Ollie by Stephanie Holland of Hush, was a case study which the judges said stood out as a great example of how insightful qual can successfully help a brand evolve and re-invent itself.

Louella Miles

AI: A new beginning for qual?

A full house was virtually guaranteed for the topic of the moment: AI, and how it might impact qualitative research. Attendees for this event, held at Truth Consulting's offices, were in search of answers and interaction. The day did not disappoint.

Louella Miles

Obituary: Geoff Payne

We are extremely sad about the sudden death of Geoff Payne, Co-Founder of Thinktank and, before that, the HPI Research Group, and a former chair of AQR.

 

Louella Miles

Future Gazing

It's that billion-dollar question: what will the research agency of the future look like? More importantly, what business models will serve the qualitative industry best?

Louella Miles

Louella Miles

Standouts from Impact

The MRS Conference is just a few short weeks ago, but already it seems like a lifetime. Still, there is good reason to remember many lessons learned, which could prove critical post-lockdown.

Louella Miles

Louella Miles

Nuggets from point of impact

This year's MRS Conference, Impact 2018, promised much, and it delivered. In fact, it's worth noting that it's now just ten short months until the next one!

Louella Miles

Louella Miles

Moving on up at IIex Europe

For the second year in a row AQR spread the word about qualitative research at IIeX Europe in the impressive halls of the Beurs van Berlage in Amsterdam.

Louella Miles

Louella Miles

What do I do if...?

The new GDPR offers fresh challenges to our industry. We offer answers to a few basic questions on the topic, with a longer version of this article appearing online.

Louella Miles

Louella Miles

Never the twain shall meet?

One of the hot topics at AQR's recent conference was the cross-over ??? or even convergence ??? of qual and quant research. In Brief looks at where this might be heading.

Louella Miles

Louella Miles

Day of [R]evolution

If you have attendees lining up at the door an hour or more before they're due to open???then you know that there's a good conference in the offing. So it was at AQR's [R]evolution this summer, held at the Wellcome Collection in Euston.

Louella Miles

Louella Miles

Survival tips from the masters

March was a crowded month for conferences this year, and smack bang in the middle came the MRS's 'Are you future fit?', demanding an element of fitness to survive it.

Louella Miles