The AQR: Association for Qualitative Research, UK and worldwide

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Membership

Mailing List

Membership

Mailing List

The Hub Webinars

November 2025

Insight to Impact: Research Story Behind AQR Parker Prize

September 2025

AQR Hub Webinar: Taking the Pulse

July 2025

Age Matters [in insight]

March 2025

AQR Parker Prize for Emerging Talent 2024 Winner on the Launch of 2025 Award

February 2025

Qualitative Alchemy: Transforming cultural nuances into a global strategy

January 2025

AQR Hub Webinar: Empathy or Emptiness

October 2024

AQR & AURA Working Well Together: establishing great client-agency partnerships

AQR Sparks Webinar: So What is Social Research

September 2024

SOCIAL LISTENING RE-IMAGINED

SOCIAL LISTENING RE-IMAGINED Part 2

AQR hub Webinar Magnifying the Moment

February 2024

UnADULTerated Insights: Capturing the world of face painting through a child's

January 2024

The Inside Story of the AQR Qualitative Excellence Award 2023 Winner

July 2023

Book Club:Tomorrow's People The Future of Humanity in 10 Numbers by Paul Morland

Strategy Skills Zone

June 2023

Overcome imposter syndrome and rise in your research career

April 2023

Making The World Greener � Literally!

January 2023

Wining Case Study for AQR Qualitative Excellence Award 2022

December 2022

AQR Hub Webinar: In Conversation with Gilly Lodge

October 2022

AQR Hub Webinar: Building a Safe Space

April 2022

Eavesdropping on Generation Z

Sink sense: video observation sheds new light on everyday water usage.

March 2022

AQR Book Club: Anthro Vision by Gillian Tett

January 2022

AQR Book Club: Jonathan Haidt's 'The Righteous Mind'

The Inside Story of the AQR Qualitative Excellence Award 2021 Winner

September 2021

Nuts and bolts of the Net Zero Pledge

AQR Book Club: THINK AGAIN

July 2021

Changing the way the BBC thinks about discovering music

Lurpak: Feeding the imagination

June 2021

Why Does the Pedlar Sing?

AQR Book Club: The Lean Startup

May 2021

AQR Book Club: Thinking Fast and Slow

Understanding an overlooked bias: The semiotics of colourism in advertising

The Making of History

April 2021

UK advertising is all in

February 2021

Diverse audiences don't exist

AQR Book Club: How Brands Grow

October 2020

Time to Entreprend?

September 2020

AQR: The Listening Project

August 2020

Moving on from the elephant in the room

May 2020

Online Qual - Hints and Tips from AQR

Not Everyday Life � or is it?

March 2020

IR35: The Good, The Bad and The Ugly

February 2020

Using Semiotics in Marketing