AQR Hub Webinar: Empathy or Emptiness
Presented by Ajay Bangia and Rollo McIntyre, IPSOS
Unravelling the Impact of AI on Human Connection in Qualitative Research
Winner of ‘ESOMAR Congress 2024 — Best Paper award’ and ‘ESOMAR Best Qualitative Paper — Peter Cooper Award 2024’
A topic that explores the very essence of qualitative research sparked an Ipsos self-funded research project across the US, the UK, and Japan. The findings, shared by Ajay Bangia and Rollo McIntyre, celebrate AI’s potential but also show how it runs the risk of ‘vanillarising’ insight by sacrificing the vibrant fringes and being applied in the wrong places at the wrong time