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We are delighted to announce the shortlist for the 2026 AQR Qualitative Excellence Award.
This award recognises and celebrates case studies that exemplify the very best in qualitative thinking and practice.
The calibre of submissions this year was exceptionally high, making the judging process both inspiring and challenging. After much consideration, the 2026 shortlist is:
United on the pitch:How qualitative research helped Coca-Cola celebrate Uzbekistan on the world stage |
Different Minds, Shared Challenges:Exploring Experiences of Debt and Debt Support in the Neurodivergent Community |
Making the Mundane Premium:How micro-moments revealed a new formula for functional and emotional superiority |
Getting closer to the customer:How qual transformed the wholesale eB2B conversation |
Oral Care as Social Currency:Reframing Growth From Cost to Culture |
Like Driving Abroad With No Sat Nav:The hidden emotional journey behind Britains coupling and decoupling of finances. |
Ipsos
Coca-Cola
Navigator Insight
StepChange
Ninth Seat
Unilever
Hush Research & Strategy
Carlsberg Britvic
Ipsos
Haleon
Magenta
Nationwide