Recognising achievements in qualitative research
The qualitative research community contains many very talented and skilled people, using advanced research methodolgies and working across a range of industries which affect all of us in our daily lives.
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Established in 2003 in memory of former AQR Chair, Prosper Riley Smith, the AQR Qualitative Excellence Award is recognised as the UK's premium qualitative research award. The award is given to the case study that demonstrates the very best in qualitative thinking and practice. Winning a Prosper has business impact and means a great deal to the winners, each of which said they would unreservedly encourage others to enter.
More about the AQR Qualitative Excellence Award
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Established in 2019 in memory of former AQR Chair, Ken Parker, the AQR Parker Prize for Emerging Talent is presented to a person under 30 years old with up to 3 years' experience who works in the research industry and not only does their job well, but does it brilliantly. The prize reflects Ken's passion about helping young people develop as qualitative researchers.
More about the AQR Parker Prize for Emerging Talent
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To be awarded for the first time in 2025, the Wendy Gordon Pioneers Award is in memory of former AQR Chair and qualitative research pioneer, Wendy Gordon. Wendy's insatiable appetite for understanding what makes us human constantly pushed the boundaries and translated into extraordinary ways of doing, thinking and applying qualitative research. The award is open to anyone from the insight industry who can demonstrate a similar pioneering spirit in the work that they do.