Agenda
9:00am | Arrival and Registration |
9:30am | Welcome from AQR Chair: Lucy Hobbs, Boxclever Consulting |
9:35am | Conference Chair Address: Peter Totman, STRAT7 Jigsaw Research |
9:45am | Session one: Chaired by Natasha Ward, Acacia Avenue |
The Unique Value of Qual: A Reminder of What We’re Fighting For | |
In a moment when qual risks being reduced to process, tools and speed, this session reclaims its original purpose: generating human insight that changes how people think, feel and decide. Part provocation, part reflection, we’ll celebrate the distinctive value only qualitative research can offer. | |
Kenny Fox, Davies + McKerr | |
Emily Rayner, Claremont | |
Claire Boorman and Sara Macmillan, Boxclever Consulting | |
10:45am | 15 minute break |
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