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Agenda
9:00am | Arrival and Registration |
9:30am | Welcome from AQR Chair: Lucy Hobbs, Boxclever Consulting |
9:35am | Conference Chair Address: Peter Totman, STRAT7 Jigsaw Research |
9:45am | Session one: Chaired by Natasha Ward, Acacia Avenue |
The Unique Value of Qual: A Reminder of What We’re Fighting For | |
In a moment when qual risks being reduced to process, tools and speed, this session reclaims its original purpose: generating human insight that changes how people think, feel and decide. Part provocation, part reflection, we’ll celebrate the distinctive value only qualitative research can offer. | |
Kenny Fox, Davies + McKerr | |
Emily Rayner, Claremont | |
Claire Boorman and Sara Macmillan, Boxclever Consulting | |
10:45am | 15 minute break |
11:00am | Session two: Chaired by Remi Sade |
What AI Means for the Qual Researchers of Tomorrow | |
As AI transforms the research landscape, what does the researcher of tomorrow look like? This session brings together various perspectives to explore how researchers learn, which human skills will become more valuable, and how our industry can support the next generation of curious and impactful qualitative researchers. | |
Cady Crowley, STRAT7 Jigsaw Research |
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5:00pm-9:00pm | Down to the Rum Store for networking drinks, and presentation of the AQR Parker Prize for Emerging Talent and Best Conference Paper at the AQR Summer Party |
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