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9:00am | Arrival and Registration |
9:30am | Welcome from AQR Chair: Lucy Hobbs, Boxclever Consulting |
9:35am | Conference Chair Address: Peter Totman, STRAT7 Jigsaw Research |
9:45am | Session one: Chaired by Natasha Ward, Acacia Avenue |
The Unique Value of Qual: A Reminder of What We’re Fighting For | |
In a moment when qual risks being reduced to process, tools and speed, this session reclaims its original purpose: generating human insight that changes how people think, feel and decide. Part provocation, part reflection, we’ll celebrate the distinctive value only qualitative research can offer. | |
Kenny Fox, Davies + McKerr | |
Emily Rayner, Claremont | |
Claire Boorman and Sara Macmillan, Boxclever Consulting | |
10:45am | 15 minute break |
11:00am | Session two: Chaired by Remi Sade |
What AI Means for the Qual Researchers of Tomorrow | |
As AI transforms the research landscape, what does the researcher of tomorrow look like? This session brings together various perspectives to explore how researchers learn, which human skills will become more valuable, and how our industry can support the next generation of curious and impactful qualitative researchers. | |
Cady Crowley, STRAT7 Jigsaw Research | |
Rebekah Smith, Arianna Magnetti, and Fenella Twohig, Firefish | |
Sarah Hanney and Nina Hancocks, Ninth Seat | |
Laura Warby, Davies + McKerr | |
12:30pm | Lunch break |
1:15pm | Session three: Chaired by Ella Fryer-Smith, Do You |
Extending Qual Bricoleurship for the Modern Age | |
In the changing world of qualitative research, this session looks at where we are currently; with an exploration of qualitative archetypes, the use of bricoleurship in action using oral histories & futures, and then ending on a cultural note by looking at the rules that make us. | |
Hereward Feldwick, Feldwick&co | |
Jerry Latter and Lois Harmer, YouGov | |
Oli Sweet, Ipsos | |
2:15pm | 15 minute break |
2:30pm | Session four: Co-Chaired by Judy Taylor, Consult JMT and Susan Sweet, Sweet Insight Group |
(Re)-Defining Qual in the age of AI | |
The afternoon session is about understanding what qualitative research is AI continues to mature, and whether our beliefs about what we do - and why - need to be re-examined. We will challenge traditional definitions of our business and our craft, and encourage everybody in the audience to join the conversation. | |
Kevin McLean, Wardle McLean (in collaboration with Kath Rhodes, Qual Street). | |
Jude Terry, Wren Insight | |
Connie Flude, Inside Out Research | |
Alex Charlton, True Stories, and Steven Lacey, The Outsiders | |
4:00pm | Closing remarks |
4:15pm | AQR Wendy Gordon Pioneers Award Announcement Presented by Steven Lacey |
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5:00pm-9:00pm | Down to the Rum Store for networking drinks, and presentation of the AQR Parker Prize for Emerging Talent and Best Conference Paper at the AQR Summer Party |
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