Hannah Ridout

Director at the Ipsos Ethnography Centre of Excellence, with 10+ years experience leading global ethnographic programmes that decode culture and behaviour for clients across FMCG, media, finance, public sector, NGOs and healthcare.

A researcher by trade and an artist at heart, I brought my filmmaking background and curiosity into Visual Ethnography at Ipsos’ Ethnography Centre of Excellence, building on two years in advertising and brand insight.