Age Matters [in insight]
Presented by Liz Norman, Dr Elizabeth Webb, Shehnaz Hansraj, Bri McIntosh and Louella Miles
Are we fully representing older age groups in insight? And do we even need to?
AQR invites Dr Elizabeth Webb, head of research at Age UK, Shehnaz Hansraj, head of research and insights at Viking Cruises and Bri McIntosh, senior research director at Human8, representing the agency side, to share their views on how well the research industry is helping brands understand a high-spend cohort and whether older researchers get us closer to meaningful insights. This webinar will be chaired by Liz Norman, founder of SIGn (a lobby group to tackle ageism in Insight) and CEO of Elizabeth Norman International (ENI).