More in What\'s On:

What's on
Facilities
Booking

Latest Webinar
Webinar Archive
Submit your Masterclass Proposal

AQR World Conference 2026

AQR World Conference 2026
Speakers 2026
Call for Submissions

Meet our Sponsors

Loading Resources...

Webinar Archive

Submit your Masterclass Proposal

AQR World Conference 2026

Call for Submissions

Meet our Sponsors

Wining Case Study for AQR Qualitative Excellence Award 2022

Wining Case Study for AQR Qualitative Excellence Award 2022

Presented by Debbie Newbould, Flume, introduced by Lucy Hobbs, Boxclever Consulting

Debbie Newbould presents her winning case study: Ham. A celebration of tactical research to grow a commodity category

- Directory
  Business Directory Listing
  Advanced Search
  Viewing Facility Locations
  Graduate Training
  How to be included
- Useful Contacts
  Market Research
  Direct Marketing
  Advertising
  Miscellaneous

- Members
  AQR Members List
  Members by Company
- Reasons to join the AQR
  Members Benefits
  Individual Membership
  Group Membership
  Affiliate Membership
  Alumni Membership
  Membership Logo
  Tax Relief
- Membership
  Become a Member

- Inspiration
  Latest Articles
  Article Index
  Podcasts
- Careers in Qual
  Qual as a career choice
  A typical qual project
  Careers FAQ
- Industry Information
  Glossary of terms
  Past, Present, Future
  Recruiter Accred (RAS)
  Safety Guidance
  Data Quality

- Coming up
  What's on
  Facilities
  Booking
- Webinars
  Webinars
  Latest Webinar
  Submit your Masterclass Proposal
- AQR World Conference 2026
  AQR World Conference 2026
  Speakers 2026
  Call for Submissions
- Sponsorship
  Meet our Sponsors

- Excellence Award
  About the Excellence Award
  How to enter
  Past Winners
  Winners experiences
  About Prosper
- Parker Prize
  About the Parker Prize
  2026 Winner
  2026 Finalists
  How to nominate
  Winners experiences
  About Ken Parker
  Entry Form
- Pioneers Award
  About the Pioneers Award
  2026 Winner
  2026 Shortlist
  How to enter
  Past Winners
- Awards for achievement
  Recognising achievement

- About the AQR
  About the AQR
  Industry Benefits
  Benevolent Fund
- Admin Details
  The Board
  The Secretariat
  Legal Info
- History and Heritage
  Timeline
  First Newsletter
  First InBrief
  Past Chairs

Membership

You want to develop.
You want to be recognised.
You want to feel inspired.
You want to connect.

So join us.

Mailing List

Sign up to stay informed and inspired.

I agree to receive emails from AQR.

About us Members Board Heritage

Directory Calendar Articles Glossary

The Association for Qualitative Research 
Katepwa, Ashfield Park Avenue,
Ross-on-Wye, HR9 5AX
Telephone: 01989 551016
Email: admin@aqr.org.uk

YouTube LinkedIn

Copyright © AQR, 2013-24. All rights reserved