AQR Masterclass:
Sensitive and Trauma-informed qualitative techniques - why they matter to all of us
Date TBC
This AQR Masterclass is being rescheduled. Please register your interest, and we will be in touch when we have more information.
Inclusive research that takes account of sensitive issues and trauma informed techniques is becoming increasingly central to qualitative practice – applicable across a wide range of contexts. This can provide reassure to clients that they are commissioning best practice techniques to truly, empathetically engage their customers – whatever their circumstances.
Join us for an interactive and practical Masterclass from two fantastic agencies sharing their experience of getting to the heart of feelings and behaviours in a sensitive way, and understanding how to protect the wellbeing of you and your team as researchers when dealing with difficult subjects
What will you take away?
Practical tools to carry out sensitive, trauma-informed approaches to research
Confidence in conducting research on tricky subjects
Strategies for supporting your own wellbeing when conducting research
Examples and consideration of when this matters – from healthcare, financial services research and more
You’ll also meet great colleagues, share ideas and leave inspired by one another.
Who is this Masterclass for?
This interactive Masterclass is designed for mid-level researchers who are involved in designing and carrying out research which may touch on sensitive subjects, who want to deepen their skills and confidence and deliver the best experience for everyone involved.
This course will be run by:
Carol McNaughton Nicholls Managing Partner of Thinks Insight
Carol works with central government and global brands in sectors such as healthcare, financial services and strategic communications conducting insight that drives empathetic customer understanding, for more effective products, communications, and customer experiences.
