AQR Masterclass:
Sensitive and Trauma-informed qualitative techniques - why they matter to all of us
Monday, 18th May
9.30 am - 12.00 pm, London time, via Zoom
Inclusive research that takes account of sensitive issues and trauma informed techniques is becoming increasingly central to qualitative practice – applicable across a wide range of contexts. This can provide reassure to clients that they are commissioning best practice techniques to truly, empathetically engage their customers – whatever their circumstances.
Join us for an interactive and practical Masterclass from two fantastic agencies sharing their experience of getting to the heart of feelings and behaviours in a sensitive way, and understanding how to protect the wellbeing of you and your team as researchers when dealing with difficult subjects
What will you take away?
Practical tools to carry out sensitive, trauma-informed approaches to research
Confidence in conducting research on tricky subjects
Strategies for supporting your own wellbeing when conducting research
Examples and consideration of when this matters – from healthcare, financial services research and more
You’ll also meet great colleagues, share ideas and leave inspired by one another.
Who is this Masterclass for?
This interactive Masterclass is designed for mid-level researchers who are involved in designing and carrying out research which may touch on sensitive subjects, who want to deepen their skills and confidence and deliver the best experience for everyone involved.
This course will be run by:
Carol McNaughton Nicholls Managing Partner of Thinks Insight
Carol works with central government and global brands in sectors such as healthcare, financial services and strategic communications conducting insight that drives empathetic customer understanding, for more effective products, communications, and customer experiences.
Prior to 16 years of agency life, she had a background in academia, where she completed her PhD with people who were rough sleeping, exploring their life histories and routes out of homelessness, which was published as the book, ‘Transitions through homelessness’, (Palgrave Macmillan), she is also an editor of the textbook ‘Qualitative Research Practice’ (Sage).
And Poppy Reece Managing Director of SMPL
Poppy began her research career in local government and has extensive practical experience of leading sensitive research. Poppy has deep expertise in qualitative and participatory research with vulnerable groups including numerous projects on domestic abuse and violence against women and girls.
Poppy is co-founder and Managing Director of SMPL Research and holds an MRS Advanced Certificate in Market and Social Research Practice. With a background in social psychology and sociology, Poppy is passionate about doing research that matters and producing insight that drives positive change, embedding empathy, ethics and psychological safety throughout the process.