The Association for Qualitative Research
The Hub of Qualitative Thinking

Field Initiatives

We recruit the best participants for every project using both traditional and digital methods. We are a specialist qualitative recruitment agency with a fantastic track record. We have been successfully operating in market research and providing an excellent service to our clients for over 30 years. We pride ourselves on the strong working relationships that we have with loyal clients and our ability to build good relationships with new ones. We are a positive, professional and committed team, known for pro-active, quick-thinking project management.

We have a team of over 550 recruiters nationally. Quality control is our priority. Recruiters are personally briefed to ensure that they understand all aspects of the project and all work is monitored in accordance with our quality control standards and GDPR. Our repeat attendance database enables us to identify serial attendees.

Our Grapevine Digital Hub has over 5,000 active consumer consultants online, accessible at a touch of a button, enabling fast, accurate and cost-effective recruitment. We script, screen and talk to Hub Members personally, to ensure accuracy and quality of recruitment.

Digital - social media, blogs, online communities - we support you through the onboarding, ensure thorough briefings and have a point-of-contact for participants to go to, to allow you to focus on the research element of the community.

These resources demonstrate our commitment to More Ways of Finding and enable us to respond to clients' need for fast turnaround projects without compromising on quality of recruitment.

Field Initiatives has its own viewing facility, The Front Room in Central London.

Contact Details

359 City Road
London EC1V 1LR

Telephone 020 7837 7714

Key Information

Field Initiatives is a Field Agency with 2-5 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Sharmaine Burnett
Georgia Cook
Chloe Marks

Skills, Expertise and Services

  • Depth Interviews
  • Fieldwork
  • Group Discussions and Focus Groups
  • Online Groups and Depths
  • Qualitative Recruitment

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Viewing Facilities Association

Related Businesses


For further information about Field Initiatives please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.