The Association for Qualitative Research
The Hub of Qualitative Thinking


We are an independent, creatively driven team of senior researchers based in the heart of East London.

Through our deeply thoughtful, unapologetically unconventional, award-winning approaches, we deliver standout insights and ground-breaking brand strategies.

Visit our website to find out how.

WINNER - Best Workshop (MRS Conference)
WINNER - Qualitative Excellence (AQR Awards)
WINNER - Best Session (MRS Conference)
WINNER - ICG Independents' Day Award (MRS Awards)
WINNER - Time For Tech (FIPP Insight Awards)

"A great new business to deal with." (HarperCollins)
"The passion they have for research is refreshing." (ITV)
"A highly valued partner to the Gumtree team." (Gumtree)

Contact Details

86-90 Paul Street
London EC2A 4NE

Telephone 020 3856 3770
Mobile 07919 911034

Other methods of contact


Key Information

HOPE + ANCHOR is a Qualitative Research Agency with 2-5 full-time employees.

Employees who are AQR members

Amanda Anderton
Darren Hanley

Skills, Expertise and Services

  • Behavioural Economics
  • Co-creation
  • Ethnography
  • Online Qualitative Research
  • Quantitative Research
  • Semiotics and Cultural Analysis

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Account Planning Group
  • The Independent Consultants Group

AQR Awards

Training Opportunities

HOPE + ANCHOR operates a graduate training programme. Please contact HOPE + ANCHOR directly for more information about their training programme and employment opportunities.


For further information about HOPE + ANCHOR please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.