The Association for Qualitative Research
The Hub of Qualitative Thinking



Perspective is a design thinking research agency, based in Amsterdam. We help our clients discover new ideas and develop innovative concepts. Starting with the point of view of the end user, we translate ideas and concepts into concrete solutions that can be implemented quickly. From Design Thinking to Design Doing.

At Perspective, our people are doers. Our intensions are not to merely give advice. Instead, we work closely with client teams to get the job done, with a strategy based on extensive experience with the agile methodology.

We are often involved in international projects all over Europe, or carry out the Dutch part of international projects. We work for consumer brands and business to business brands in almost every area one can think of.

Our team consists of senior researchers with a lot of experience in international research. We love to help you with the Dutch leg of any international project and provide insight in Dutch peculiarities, cultural differences and similarities.

Last but not least, we have our own comfortable viewing facilities with free webstreaming, wifi, great coffee and delicious Dutch or international catering, according to your preferences.

Contact Details

Sarphatistraat 634
1018 AV Amsterdam

Telephone +31 207774071
Mobile +31 616612202

Key Information

Perspective is a Market Research Agency established in 2007 with 6-10 full-time employees.

Employees who are AQR members

Titia Tjalma

Business Sectors

  • FMCG
  • Financial and Investment
  • Healthcare, Medical and Pharmaceutical
  • Retail and Shopping
  • Telecommunications
  • Travel and Tourism

Membership of Professional Organisations

  • The European Society for Opinion and Marketing Research


For further information about Perspective please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.