The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Tom Woodnutt, Founder, Feeling Mutual Ltd, UK

Tom Woodnutt

Feeling Mutual Ltd
United Kingdom

Tom is an independent Conversations Strategist, working at the intersection of insight, strategy and social technology. He consults as a strategic planner and innovation specialist for research agencies and runs collaborative insight programmes for brands like the BBC and UEFA. He also runs an online qualitative research training programme called Masterminds. He was formerly Director of Digital at Hall and Partners.

Guest Member

Tom Woodnutt is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Notable achievements and contributions

  • 2013 Tutored on AQR Digital Deep Dive Course
  • 2017 Tutored on AQR Digital Develop Your Online Skills Course

Articles published by the AQR