The Association for Qualitative Research
The Hub of Qualitative Excellence
Jane Carn, Pearl Research and Strategy Ltd, UK (Qual Research)

Jane Carn

Director
Pearl Research and Strategy Ltd
United Kingdom

Jane is a research consultant and qualitative specialist with over 20 years of experience in the research industry. In 2018 she set up Pearl Research and Strategy, focusing on working with clients mainly from the not-for-profit sector. Jane is passionate about helping organisations use research effectively to deliver successful campaigns. She leads the qualitative practice for the polling company Survation and more recently has also been an independent consultant and Market Research lead for environmental charity Greenpeace. Jane has a strong industry profile, including presenting at research events and conferences, running focus groups for national media clients (including The Times and the BBC Daily Politics) and sharing results on BBC Radio 5 Live.

AQR Membership

Jane has been a Member of the AQR since June 2011.

Articles published by the AQR