Members of the AQR
By Surname By CompanyReasons to join the AQR
Membership Benefits Individual Membership Group Membership Affiliate Membership Alumni Membership Membership Logo UK Tax ReliefJoining and Renewals
Apply to join the AQR Membership RenewalsReshma Bachwani
Reshma has spent a decade exploring consumer insights and advising companies on their marketing and communication strategies. Her career spans stints at The Nielsen Company, Research International, Chlorophyll Brand & Communication Consultancy, and TNS. She now consults independently under the name Illume. Trained as a clinical hypnotherapist in Europe she specializes in applying subconscious approaches to unearthing more meaningful consumer insights.
Guest Member
Reshma Bachwani is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.