Movement

Movement is the consultancy of Graham Booth, an independent qualitative researcher specialising in strategic and creative development research for brand communications.

Real competitive advantage comes not from better knowledge but from better ideas. Successful brands and effective communications are made of great ideas. Movement's focus on ideas drives every aspect of its distinctive research approach:
- talking to idea creators to understand their ideas better
- optimising ideas before fieldwork starts
- ensuring stimulus material faithfully expresses ideas
- tailoring elicitation techniques to the nature of the ideas
- refining ideas and developing new ones iteratively as fieldwork progresses
- giving research feedback in a way that ensures ideas thrive

And Movement's unique Invisible Stimulus approach allows more effective development of strategic and media neutral comms ideas.

Movement provides research consultancy, training, workshop facilitation and brand strategy consultancy in the UK and internationally, across a broad range of industry sectors. Recent clients include PepsiCo, Graze, Sage, WWF, Secret Escapes, Irish Electoral Commission, FreeNow, Johnson & Johnson and Reuters.
Blog: http://movementmuse.wordpress.com
LinkedIn: http://uk.linkedin.com/in/grahambooth