Wilson Qualitative Research Consultants

WQRC is a qualitative full service outfit with an accumulated experience covering a wide spectrum of themes and industries, in both BtoB and consumer fields.

WQRC takes pride in being a dedicated 'hands-on' partner working in helping clients approach and understand the French market. Pulling from 25+ years of practice, WQRC offers real marketing expertise and added-value, helping brands not only capture but also understand what is in the French users and consumers' minds.

WQRC chiefly consists of Jonathan Wilson - born and raised in France - who is equally comfortable in English and French and has worked both in France and in the UK. Jonathan has a strong network of seasoned 'quallies' that can be called upon to help.
Jon is passionate about research, enjoys moderating and exchanging with participants and other stakeholders, whatever the approach, from ethno to traditional face to face to the various online approaches, working on concepts, NPD, positioning, communication issues, design, usability, etc.