Collage technique/kɒˈlɑːʒ/ /tɛkˈniːk/

A projective or enabling technique whereby research participants create rough collages from magazines or other visual material to represent something relevant to the research - often a brand, or an activity. This enforced move away from the verbal helps to access intuitive knowledge and may allow access to non-verbal aspects of the topic that would otherwise remain unarticulated and thus open them up to discussion