Synesthetic Approach/əˈpɹəʊt͡ʃ/

A Synesthetic Approach asks participants to express associations using the senses, but not give direct feedback. Instead, a synesthetic approach asks people to consider a target via the senses. For example, if Starbucks were a smell, what would it be? If it had a theme song or music, what is it? In this way, we understand what deep-seated sensorial associations people hold with brands and experiences.