Ethnic Opinions

Ethnic Opinions is a leading fieldwork recruitment agency committed to connecting brands, organisations, and researchers with ethnic minorities and under-represented communities. Our expertise lies in engaging diverse populations in the UK, as well as efficiently handling nationally representative projects. With an extensive global network, we also excel at managing international research and forming valuable partnerships worldwide.

We offer complete project management services, ensuring a seamless process from initial participant recruitment through to final reporting. Our dedicated team and comprehensive participant database ensure the delivery of reliable, authentic insights that support informed strategic decisions.

Our Key Services:

Qualitative Research: Focus groups, paired interviews, in-depth interviews (online, face-to-face, telephone), ethnography, moderation, online communities, workshops and hall tests.

Quantitative Research: Online surveys (including scripting and hosting), street and telephone interviews and data entry.

Additional Services: UX testing, custom-built research panels, desk research, professional report writing, integrated market research solutions and public and detailed analysis.

We excel at reaching typically hard-to-reach groups by providing practical, innovative, and cost-effective tailored solutions. We maintain exceptional quality standards and ethical practices, building trusted relationships with research firms, PR and advertising agencies, independent consultants, charities, government bodies, and global brands across consumer, healthcare, business-to-business, public, and private sectors.

Excellence in inclusive research. Empower projects that deliver impactful outcomes, regardless of scale or geography.