AQR Masterclass:
Turn Client Relationships into Revenue – how to get more work from existing and lapsed clients
Thursday, 4th June
9.30 am -11.30am, London time, via Zoom
A 2-hour facilitated online roundtable—with two breakouts, peer share-back and an action-focused close—built to help qualitative agencies generate more revenue from existing relationships. We’ll share proven commercial frameworks, then we’ll tackle reinvigorating lapsed clients and winning more work from current clients. You’ll swap best-practice with peers, then we’ll convert the strongest ideas into clear actions you and your teams can implement immediately.
Who is this masterclass for?
Agency owners, MDs, senior leaders
Commercial leads: client services, growth, new business
Account leads responsible for retention and expansion
What will we cover?
Breakout 1 – Reinvigorating lapsed clients: a structured approach to re-engagement, then small-group discussion to share messages, offers, timing and follow-up that actually get responses.
Key outcome: a simple reactivation process your team can run—prioritise, add value, ask well, and follow through.
Breakout 2 – Winning more work from current clients: how to turn delivery into expansion—cross-sell, upsell and multi-stakeholder growth through better commercial conversations.
Key outcome: a simple account-growth discipline—stay close, spot signals early, and turn delivery into next-step work.
Share-back and synthesis: each group feeds back what they’d do, and we’ll codify it into a set of best-practice plays you can apply across your team.
Commercial cadence for follow-through: a lightweight weekly rhythm to turn the session’s insights into meetings, briefs and repeat work.