AQR Masterclass:

Thursday, 14th May
10:00am – 12.30pm, London time, via Zoom

Researchers have long recognised the “say-do gap” and yet, traditional qualitative approaches often rely heavily on reflective, articulate explanation.

This Masterclass by PRS IN VIVO explores how to design and moderate research that captures both fast, instinctive System 1 responses and slower, rationalised System 2 reasoning.

What will you take away?

• You will gain practical tools to reduce over-rationalisation, identify cognitive dissonance, and surface the emotional and contextual drivers of behaviour. 

• We will address how to translate behavioural insight into commercially compelling narratives for stakeholders.

• You’ll also meet great colleagues, share ideas and leave inspired by one another!

Who is this Masterclass for?

This interactive Masterclass is designed for intermediate qualitative researchers seeking to future-proof their craft and deliver insight that reflects real-world decision-making.

This course will be run by Rosie Paul and Raphaelle Bartuschat. They are specialists in behavioural-led qualitative research, focusing on FMCG pack, shopper & design research at PRS IN VIVO. They help brands to become retail-ready and bridge empathy, evidence, and commercial impact.

PRS IN VIVO is a global research consultancy, specialised in packaging and shopper experience, rooted in behavioural science. Pioneers of eye-tracking and RetailLabs and with over 50 years of experience, we create research to accurately understand, predict and influence consumer choice.