AQR Qual Futures Online Session 2: Where the Magic happens
As we know, anyone involved in qual will tell you a lot has changed in the past couple of years. We are at the point where we know what AI can and cannot deliver. In our second online session we will restate the value of qualitative thinking, reasserting the role of human intelligence and interpretation.
Following on from our first conversation, join us again on Tuesday 18th November 12pm GMT to scope out just some of the themes that drive knowledge and decision-making
“The magic lies in the margins”
“Making leaps - human brains join the dots”
“The secret cost of faster and cheaper”
“Knowing what we’ve got before it’s gone”
Steph Holland (Hush Research and Strategy), Louise McLaren (Managing Director UK, Love Brands) and Sunita Sharman (Head of Business Intelligence, Ferrero) will be putting the agency and client side perspective on the magic of qual, why and how we need to bang the drum for the human in the loop.
Do join us for what will be a lively discussion.
Free to attend — register using the link below
Following on in the Qual Futures series will be:
Webinar 3: A lens on culture
Thursday 27th November, 12pm GMT
Webinar 4: The future, where and how will we show up
Tuesday 2nd December, 12pm GMT
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