AQR Qual Futures Online Session 3: The future of cultural Qual
The world is changing fast – technology is changing how we communicate, AI is changing how we learn, politics is changing who we can be friends with, and consensus is getting harder to find.
These challenges have cultural consequences, and brands need to be aware of how they are seen in this new world. This webinar will show why brands must understand the emerging cultural landscape, and why cultural insight is even more important for differentiation, relevance, and salience.
This webinar will address some important ideas, like:
“Why culture is everyone’s business”
“Mapping the emergent and the divergent”
“Differentiating between Culture and Cognition”
“The commercial importance of brand relevance”
Alex Gordon (CEO, Sign Salad), Natalie Edwards (MD, Canopy Insight) and Oliver Sweet (Head of Ethnography, Ipsos) will be putting their thoughts forward on the role of cultural insight in research, and why we need to elevate our thinking to a cultural level.
Do join us for what will be a lively discussion.
Free to attend — using the link
Following on in the Qual Futures series will be: Webinar 4: The future, where and how will we show up Tuesday 2nd December, 12pm GMT
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