Kevin McLean
MD, Wardle McLean
United Kingdom
Kevin McLean is MD of Wardle McLean. We do qualitative research with a behavioural flavour, exploring the space between what matters to people and what matters to companies. Kevin is a Fellow of the MRS, a member of ESOMAR and specialises in communications studies, international research and ethnographic research and is a keen photographer and blogger.
AQR Membership
Kevin has been a Member of the AQR since January 2004