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    Poppy Reece

    Poppy Reece

    Managing Director, SMPL Research

    United Kingdom

    Poppy is Managing Director at SMPL Research, a full service agency specialising in social research. Poppy is driven by a passion for making research matter, with expertise in qualitative methodologies including interviews, online communities and participatory approaches which empower participants to use their voice. Poppy has led numerous research and evaluation programmes for the public and voluntary sector, and is skilled in turning insights into real-world impact.

    AQR Membership

    Poppy has been a Member of the AQR since March 2025

    Notable achievements and contributions

    • 2025 SMPL Research became a White Ribbon Supporter Organisation
    • 2022 Co-founded SMPL Research
    • 2022 MRS Advanced Certificate in Market & Social Research Practice
    • 2022 Self-care in User Research: Trauma Informed Practice Training
    • 2021 MRS Online Qualitative Techniques certification
    • 2021 Level 3 Diploma in Leadership & Management (ILM)
    • 2017 Level 3 Diploma in Personal Lives & Social Policy (Open Univ)
    • 2014 BSc First Class Hons Social Psychology & Sociology Uni of Essex